AMWF, Abdul-Jalil and Belal Esa receive Proclamation Honoring them for Muslim American Achievment in Resolution from the Mayor of the City of Albany

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Phone  (510) 394-4101
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“He who Harms a Life, it is as if he has Harmed ALL Mankind,
He who has saved a Life, it is as if he has Saved ALL Mankind!”
Who will you save?

Surah Al-Insan says: “And they are those who give food
– in spite of their own need , to the needy, and the
orphan, and the captive, [saying in their hearts], “We
only feed you for the sake of God, and we desire nothing
in return from you, not even a word of thanks!’’ (76:8-9).

As Salaamu Alaikum wa Rahmatullahi wa Barakatuhu wa Jazzak Allah Khair Khayrun,

We, the Aaron & Margaret Wallace Foundation (AMWF), pray Allah (SWT) you and the Families are well, ALL of your health is robust, you’re making GREAT progress in your Deen, your businesses are thriving, that everything will be perfect in your life and you ALL stay in Allah’s Love, Grace, Guidance and Mercy, iA, Amen!

We, the Aaron & Margaret Wallace Foundation (AMWF), and Abdul-Jalil, have received another Proclamation for Muslim American’s with a Resolution Honoring us from the Mayor of the City of Albany, the City Council and from the Albany Unified School District Board of Supervisors, Albany, CA, during their Council meeting September 5, 2023. We received this Honor with the family of Belal Salih Esa whom was murdered in 2022.


“WHEREAS, the Aaron and Margaret Wallace Foundation (AMWF), founded in 1957 provides basic necessities to over 30,000 individuals per month, including hot meals, fresh produce, toys, books and more. Brother Abdul-Jalil al-Hakim and Brother Belal Salih Esa were instrumental in supporting the Albany community, providing food, hygiene supplies, and hot meals. Belal, who served not just the Albany community but also the Oakland Islamic Center and the Jummah Free Farmers Market dedicated his life to service and uplifting his community and beyond. On September 19, 2022 Belal lost his life to senseless gun violence but his legacy to support the underserved community lives on through AMWF, his family and loved ones; and”

The Aaron & Margaret Wallace Foundation (AMWF), since 1957, is a public services organization based on GIVING AND SHARING, is non-denominational, Multi-Cultural, 100% volunteer financed and operated relief organization that serves over 30,000 people a month, provides FREE charitable assistance to the general public with food, medicine, clothing, educational and employment opportunities, mental and physical health referrals, legal aid, shelter and other necessities to the economically, mentally, and physically challenged; the poor and needy; the undereducated and undeserved; people living with sever illness including symptomatic HIV and AIDS; people living substance abuse; seniors 55 years and older; prenatal women; at risk youth; and homebound people living with serious illness; homeless, unhoused; immigrants and refugees; different-abled shut-in residents; and individuals, children, families, and organizations who lack these essentials for any reason. We provide private school and college admissions educational opportunities; assists with referrals for job training and placement; rental assistance; social services assistance; homelessness assistance; mental and physical health assistance; medical assistance and legal aid assistance referrals FREE for ANYONE whom has the need.

The Aaron & Margaret Wallace Foundation (AMWF), from our Oakland base, serves a 100 mile radius to San Francisco, to Sacramento, to Stockton, to San Jose and back covering all points in between.

AMWF has been heavily involved in and has taken the lead the servicing and protecting the most vulnerable of these homeless, unhoused communities since the 1970’s that as a result of COVID-19, now the government needs to address the spread of this Deadly agent of the virus. We provide direct, meaningful and essential sustenance extending these various services and programs to those most in need. Providing food IS AN ESSENTIAL service, so we are used for that purpose, we added new food resource donors, we MUST be out to serve and our work has TRIPLED!

For many YEARS prior to Covid, and since, we have provided FREE groceries, clothing, shoes, hygiene kits, sleeping bags, blankets, medicine, and hot chef’s prepared gourmet meals to the homeless and homeless encampments and habitations of ALL kinds, from the streets to parks, from trees and bushes to alleys, from corners to ditches, from hand built shanties to tents under freeway overpasses!

We provide FREE groceries, bagged and hot chef’s prepared gourmet meals, plus the above, to the Safe Parking Programs, among others, at local senior and community centers, and faith based organizations in an effort to provide families and/or individuals who have been displaced and are temporarily homeless, living in their vehicles and need a safe place to park and sleep overnight, with restrooms and an attendant present throughout the night at all of the locations.

We also provide food to those that had previously obtained necessary items at their Senior Center. But now that they’re closed, are vital to the wellness of the community and senior population with our Food Bank program and Free Farmers Market Food Give-Aways.

One Blessing of the pandemic is we have added MORE retail grocery stores pick ups and arranged several other groups programs with the young adults and kids to participate in servicing the poor, homeless, and senior shut-in’s, since they were out of school and needed something to do!! This will stick with them for LIFE!

We also annually hand out over 400 Eid gifts/toys to the youth twice a year for Eid and regularly during our weekly Jumaah Free Farmers Market Food Giveaways.

We provide direct, meaningful and essential sustenance extending these various services and programs to those most in need to MORE Muslims in America, per Allah (SWT), then ALL the Islamic charity groups COMBINED in the United States including Council on American Islamic Relations (CAIR), Islamic Circle of North America ICNA, Islamic Society of North America ISNA, Muslim Public Affairs Council (MPAC), Muslim American Society (MAS), Muslim Community Association, MCA-SFBA, American Muslim Alliance (AMA), Center for Islamic Pluralism (CIP), Muslim American Leadership Alliance (MALA), the Muslim Reform Movement (MRM), Muslims Facing Tomorrow (MFT), the American Islamic Forum for Democracy (AIFD), The Mosque Cares, American Muslims for Palestine (AMP), Muslim Legal Fund of America (MLFA), Muslim Ummah of North America (MUNA), Muslim Alliance in North America (MANA), American Muslim Alliance (AMA), The Mosque Foundation, American Muslim Task Force (AMTF), American Muslims for Civic Engagement (AMCE), The North American Islamic Trust (NAIT), the Muslim Students Association (MSA), United Muslim Americans Association (UMAA), United Muslims of America (UMA), the UMMA, Inner-City Muslim Action Network, Muslim Advocates, Helping Hand for Relief and Development (HHRD), United States Council of Muslim Organizations (USCMO), MuslimARC, and Zaytuna College!!

Bismillah-ir-Rahman-ir-Rahim (بِسْمِ ٱللَّٰهِ ٱلرَّحْمَٰنِ ٱلرَّحِيمِ)

“In the name of God, the Most Gracious, the Most Merciful”


“Indeed, to Allah we belong and to Allah we shall return.”

إِنَّا لِلَّٰهِ وَإِنَّا إِلَيْهِ رَاجِعُونَ

BelalOn September 19, 2022, Belal Salih Esa was one of two gunshot victims at 31st Street and Telegraph Avenue about 7:45 p.m. that night, inside Layalina, a Middle-Eastern pizza restaurant that died on the scene right around the corner from a mosque where they had been praying just 45 minutes beforehand. The Oakland Islamic Center is around the corner from the shooting scene where the men had been attending their evening prayers at around sundown or 7 p.m.

Surveillance video from the store and restaurant that were involved, shows a white vehicle, possibly a Prius, pulling up and someone started shooting into the store and restaurant. Police are reviewing that footage, but did not confirm any suspect vehicle information.

Belal was on the Board of Directors of the Oakland Islamic Center and his family operated several businesses and performed Charity with the Aaron & Margaret Wallace Foundation (AMWF) Jumaah Free Farmers Markets in the African and Middle Eastern Muslim communities and at several Eat Bay Masajids on Jumaah Friday Kuthbah. Belal, Ethiopian by birth, worked tirelessly to better the African and Muslim communities in the Bay Area, where he singularly fed thousands in 9 Free Food Ministries each week with our AMWF Free Food Program, AHDL!

He is survived by his wife Mimi, sons Dawude- graduated from U. C. Berkeley with a triple major, Omar- also graduated from U. C. Berkeley, Salih- 15 year old entrepreneur at the top of his class entering high school, and daughter Rewda- the smartest of them all!

We couldn’t have done ANYTHING without your support, AHDL!! May ALLAH accept your good deeds and fasts, and grant you and your families duas, Salaahs, forgiveness and REWARD YOU and your Families with Jannatul Firdaus in paradise directly under his throne, iA! Shukran wa Jazzak Allah Khair Khayrun

    These organizations that we support included: Masjid al-Rahman with Br. Mohammed Younis A. Subedar; the Islamic Center of Vallejo with Mohammed Hussain, Abdul Khabir, Najim Khan, Abdul Aziz Mohammed, Gamal Abushaban, Amal Ahmad, Sr. Sanober, Qaisar Zaman; Islamic Society of West Contra Costa County, Masjid al-Rahman, Universal Mercy Academy and Uma Homeschool Co-Op with Imam Abdul-Rahman, Ishmael, Banna Mirza, Yosef and Khadija Ayyad and their daughters, Maulana Hamza Mehter, Br. Syed Mujibur Rahman, Br. Abdul Maqsat, Dr. Imadul Islam, Talha Mirza and the students of Universal Mercy Academy and Uma Homeschool; Richmond Muslim Mission Center and Masjid Tawqua with Imam Wali Muhammad, Willie Shakoor; Masjid al-Islam and Masjid al-Islam School- Imam Abdul-Alim Musa, Sis Nanita Strong, Sumayyah Abdul-Haqq, Minyahn Robinson, Sis. Michelle and her husband Ibrahim, Sis. Adrianna and her daughter, Steve Swaggard- Kiongozi Binamu, Phylis Goins and her son Maxwell, Rodney Harrison; Berkeley Masjid and Dr. Naseem Z. and Dr. M. Yusuf Sheikh and Family, and the A 2 Z Foundation; Oakland Islamic Center- with Belal Esa and his son’s Omar, Salih, and Dawud, Masjid AbuBakr with Belal Esa and his son’s Omar, Salih, and Dawud with Jamaludin Omar; Masjidul Waritheen and the Lighthouse Mosque with Oni Mussan, Theon Berkley-King, their family and volunteers with the King-Thomas L. Berkley Foundation; Unified Muslim Community Masjid of San Leandro, San Leandro Islamic Center – Masjid Al-Farooq; CALIFA: Center for Advance Learning Improving Family Awareness with Bros. Jamaal Pratt, Saleem Lofton, Muwwakli Thompson, and Jeremy serving the Community of Vallejo, with one of four locations at The Marina Vista Apartments.
    In addition to their Masjid Communities, these groups served:
University Village Berkeley, Bear Pantry, Al-Noor School, Ibad-Ar-Rahman Sunday School, Oakland Islamic Center, Oakland Islamic Center Weekend Islamic School, Islamic Center of Alameda, Masjid Quba, Berkeley Masjid Weekend Islamic School, Sultana Bookstore, Masjid International Wahadah, Islamic Center of Berkeley, Unified Muslim Community, Masjid Omar Al-Farooq, Islamic Center of Contra Costa, Noor Islamic & Cultural Community Center, Islamic Society of Northern California, Islamic Cultural Center of Northern California, San Ramon
Islamic Center- serve many Masjids and their communities, Africans, Middle Easterners, Indo-Pak-So. Asian, Blacks, Latinos, Immigrants, Refugees, the poor, the needy, and the public at large- 1,000’s of people a day!

    A couple of these youth-led operations were with/by Yosef and Khadija Ayyad and their daughters at the Islamic Center of Vallejo; and Banna Mirza, Maulana Hamza Mehter, Talha Mirza and the students of Universal Mercy Academy and Uma Homeschool at Islamic Society of West Contra Costa County, Masjid al-Rahman, AHDL!
     This will stick with them for LIVES! We are and have been heavily involved in servicing the Homeless for over 50 years, that suddenly the government needed to address as a potential Deadly agent of the spread of the virus. ALL our work Tripled up to the time they were unceremoniously dismissed!
    We ALL have had to face and address the devastating effect the Pandemic has had on the WORLD! We hurried and struggled to find solutions that could slow- at the very least, the surge of Covid and it’s disastrous multiplying deadly force.
    We learned that many things we thought were true and accurate simply were NOT! We learned that many things we were told was true and accurate simply were NOT!
    We learned that many things we thought we knew, we simply did NOT!
    We learned that vaccinations are many things we thought, BUT simply NOT a CURE!
    As a front line “essential worker”, we saw FIRST HAND, the consequences of ALL the actions and inactions taken, the many things that were done that should NOT have been done, AND, the many things that were NOT done that should have been done!
    Foremost among those of US on the front line in the worst conditions supporting those MOST at risk- the unhoused, we lived in real-time the absolute FEAR that gripped those in the “wild”!
    One of the GREATEST issues that consumed our emotions was the incessant open display of MAN’S INHUMANITY TOWARD MAN!
    We are ALWAYS operating with the reminder that tomorrow is NOT promised, no matter how much you do in the service of man for God! We have had several people that were killed while serving food to the less fortunate.

    We will ALWAYS make HONEST, SINCERE, DEDICATED EFFORTS IN SUPPORT OF OUR SELF PROFESSED COMMITMENT in combating the centuries long INJUSTICE with our work to put an end to HUMAN/CIVIL Rights, economic injustice, real and personal property poverty; physical and mental oppression and brutality; to racism, and inequities where so many shocked and outraged people around the world have found it in their own DNA
as humans to oppose this historical display of systemic and endemic injustice that enables discrimination and protects the violation of human rights.


    At this time we are asking YOU to be available to support our communities very lifelines!
    Please call/text me at 510-394-4501, AMWF at 510-394-4101, email at:; FB: Aaron & Margaret Wallace Foundation FaceBook Page:

Aaron & Margaret Wallace Foundation Group:
    You can contact and support the AARON & MARGARET WALLACE FOUNDATION, (AMWF) at:,
    You can make your check payable to: AARON & MARGARET WALLACE FOUNDATION (AMWF), 4200 Park Blvd., Ste. #One16, Oakland, CA 94602; you can donate with Paypal here:
or Paypal with email to:
    May ALLAH  REWARD YOU and your Families with Jannatul Firdaus in paradise directly under his throne, iA! 
    Shukran wa JZK,
Abdul Jalil


ASA wR wB Dear Brothers and Sisters,


          AwardAs CEO and President of the Aaron & Margaret Wallace Foundation (AMWF), I, Abdul-Jalil was Awarded the Certificate of Recognition from the California State Assembly for 2021-22 Humanitarian, Civil and Human Rights Achievements. I want to sincerely “THANK” ALL my/our supporters and I am thankful of the recognition for the work done as a Humanitarian for societal change/advancement with the establishment of real economic, social, and political equality across gender and color lines, in Civil Rights and Social Services addressing: Homelessness; Constitutional Reform; Social Justice Reform; Hunger and Food Insecurity; Police Reform; Climate Justice Reform; Criminal Justice Reform; Gun Violence; Religious Hate, Bias, Islamophobia, Xenaphobia and Bigotry; Immigration/Refugee Crisis; Healthcare; Education Equality; School-to-Prison Pipeline; Wealth Inequality/Poverty and Basic Needs; Voter Rights; COVID-19 Pandemic Relief Response; Sport and Athletes Human Rights and the fight for Judicial Reform to END Grand Systemic and Endemic Corruption, that includes Judicial/Legal Systemic Racism, Bigotry, Persecution, as a subset.

Dwayne ‘The Rock’ Johnson’s ZOA Energy launches NIL campaign headlined by Angel Reese, Marvin Harrison Jr.

Rock ZOA NIL group

ZOA Energy Drink

Dwayne “The Rock” Johnson was not able to profit off his NILrights as a defensive tackle at Miami in the 1990s.

Things have significantly changed since then. The former professional wrestler is now one of the most recognized and highest-paid actors in Hollywood. An owner of the XFL, he has his own Under Armour line.

The Rock also has his own energy drink, ZOA, which has entered the NIL world in a very big way. An annual program dubbed, “The Rock’s Warriors,” has signed NIL deals with seven college athletes. Georgia‘s Brock Bowers, Austin Peay‘s Hansel Enmanuel, Florida A&M‘s Amaya Gainer, Ohio State‘s Marvin Harrison Jr., Miami’s Kamren Kinchens, North Carolina‘s Drake Maye and LSU‘s Angel Reese have all inked endorsement deals with the brand.

Each athlete was selected by The Rock. Everett Sports Management‘s Rachel Everett, Dan Everett and Jeff Hoffmancreated and procured the NIL campaign.

“Through this first-of-its-kind NIL expansion program, ZOA Energy will bring together some of the greatest college athletes of our time,” The Rock said in a statement. “I know from experience the grit and hard work that’s required of these college athletes to get the job done. Not just during their championship games or in the classrooms, but every day in the game of life. ZOA gives people that power, that unique energy to fuel themselves and fuel others around them – that’s why I’m super pumped about uniting all of The Rock’s Warriors under one roof.

“I personally selected these phenomenal individuals because of the energy, tenacity, and excitement they bring to the game. With a diverse set of stories and experiences, they’re driven, hungry, talented and ready for ZOA to help fuel them to greatness.”

Provided by ESM

Details of ZOA NIL campaign

As part of the agreements, the athletes will lead an upcoming marketing campaign for the energy drink and will release content across their social media platforms. “The Rock’s Warriors” will support national and regional partnerships through the deal.

“NIL is a brave new world,” ESM’s Dan Everett told On3. “Working alongside disruptive and multifaceted brands can be a catalyst for groundbreaking work. For ESM Sports, procuring the right talent to accelerate awareness and consideration for ZOA was the goal. Combining seven of college athletic’s biggest names with the stardom of The Rock is the single most defining moment in NIL history.”

ZOA pieced together a loaded class of NIL talent. Reese has seen her national profile soar following LSU’s national title, adding 3.6 million social media followers and signing NIL deals with brands like PlayStation and Starry.

“I’m pumped to be a part of such a unique group of athletes, and who better than The Rock to bring us together for a one-of-a-kind opportunity,” Reese said. “ZOA is all about putting in the work, learning from your wins and losses, and empowering others, something I strive to do every day on and off the court, so it was a no-brainer to join the first class of The Rock’s Warriors.”

Harrison had 77 catches for 1,263 yards and 14 touchdowns in 2022. He’s started to take advantage of his marketability, recently launching a memorabilia website and signing with Mark Wahlberg Chevrolet. Maye has become one of college football’s most marketable names since last season. The quarterback wrapped up his rookie campaign throwing for 4,321 yards with 38 touchdowns and only seven interceptions. Touting a 66.2% completion percentage, he led the Tar Heels to an ACC title game appearance.

An Everett Sports Management client, Bowers has played a significant role in helping Georgia win the last two national title games. Name to the first-team All-SEC, first-team All-American and the John Mackey Award winner, he turned down deals from Georgia’s Classic City Collective this winter. Instead, he’s inked partnerships with companies like NOBULL and Dick’s Sporting Goods.

Dominican Republic native and one-handed basketball sensation Hansel Enmanuel received approval for an O-1 visa in October, which gives him the ability to pursue NIL deals in the U.S. through his newfound work authorization. He has agreed to deals with adidas and Gatorade.

A safety, Kinchens has a $474,000 On3 NIL Valuation. A first-team All-America last season, he led the Hurricanes with 59 total tackles along with six interceptions, one fumble recovery and one forced fumble.

“It is the maturation of commercial NIL. ESM’s ability to create, navigate and bring together these amazing NIL athletes for ZOA cannot be overstated,” Hoffman told On3. “Equally as impressive is the ZOA team’s ability to be brave, nimble and creative in the execution of such a tremendous activation. The Rock’s Warriors is how high-profile, real NIL (commercial NIL) is done right.”

Colorado football coach Deion Sanders’ son, Shedeur, buys Maybach after monster NIL deal

Deion Shedure Sanders

Deion Sanders’ son, Shedeur Sanders, bought a Maybach after a huge NIL deal. Here is a video of them driving in the car.

Colorado football coach Deion Sanders and his son, Shedeur Sanders, hope to turn the program’s fortune around after it won just one game this past season.

Deion put the program in a massive overhaul with the transfer portal and brought in Shedeur and other players to quickly try and make the Buffaloes competitive. Shedeur will play quarterback and have all eyes on him this season.

He has scored NIL deals with Mercedes-Benz, Gatorade, Tom Brady’s clothing brand and Beats by Dre, among other outlets. On3 reported in November that Sanders has an NIL value of $1.3 million.

Wednesday, Deion posted a video in which he is driving with Shedeur in a Maybach, which has a starting price of $200,000.

“It wasn’t like this when I was in college,” Deion said in the video.

Shedeur and Deion Sanders will look to bring attention to Colorado football this season. The Buffaloes have not had a winning season since 2016 and have failed to reach five wins since 2019.

Deion coached Jackson State football for the last three seasons. He led the Tigers to back-to-back SWAC championships in 2021 and 2022. Last season, they finished 12-1.

Shedure Maybach
Shedeur’s Maybach

Coach Prime will bring in the nation’s No. 2 transfer class to try and turn Colorado football around. The Buffaloes have a very difficult schedule with TCU, Oregon, USC, UCLA, Oregon State and Utah among their opponents. Only the Bruins had fewer than 10 wins in 2022 (they had nine).

Colorado football is picked to finish ninth in the Pac-12 by 247Sports. The Buffaloes hope they can finish even higher and shock the nation.

Dreams Money Can Buy: LSU’s NIL-powered Superteam is exactly what college sports needs

Angel Reese

The Bayou’s budding Superteam is great for college sports.

From a fairness standpoint, the NIL era has been beautiful for the college athlete. No longer do they have to sacrifice their bodies with little to nothing in return other than the expectation for them to be grateful because they now have a “free” education.From an entertainment standpoint, the influx of NIL contracts has led to an inflation in “stardom.” When a lineman at a mid-major can have his agent negotiate a burrito deal for him, it becomes hard to decipher who the real stars are. If a program inks a player to a 6 figure-plus deal, it’s in the school’s interest to push them to the forefront despite their true impact on winning.Ironically, the clarity college sports is seeking can be found in the muddy waters of the Mississippi.

The legend of Angel Reese is just getting started. Fresh off LSU’s national championship win and her boastful post-game actions, the budding star has quickly become a hot commodity in the NIL world.

Angel Reese
Angel Reese

Kim Mulkey and the LSU Tigers have conducted a crash-course in how to effectively utilize NIL money. Instead of using the cash to boost players with potential, hoping they pan out, Mulkey and the Tigers have operated the last two offseasons like a professional front office. To build 2023’s National Championship team, they grabbed a proven star in Angel Reese from Maryland and surrounded her with experienced role players out of the portal, some of whom played for Mulkey’s Baylor teams or were recruited by her in high school.

Reese’s polarizing personality — at its brightest in the runaway National Championship win over Iowa and Caitlyn Clark — and capable skills on the court pushed her past the pack of college players who have been tagged with the “star” label into a lane of her own now. And while the majority of collegiate impact players are leagues behind their professional counterparts when it comes to notoriety, it can be argued that the “Bayou Barbie” is now the biggest name in all of women’s basketball. That’s real superstardom.

The story could end here (don’t worry, it doesn’t). With a true star like Reese returning and a bubbling second option in Flau’jae “Big 4” Johnson, Mulkey’s Tigers looked poised to once again compete with South Carolina, Iowa and the top of women’s basketball for another National Championship.

Yet, like any good professional general manager, Mulkey didn’t waste an opportunity to get better just because she had stable pieces.

Instead, Mulkey hitched up the F-150, backed her boat into the banks of the Transfer Portal and went fishing. Unlike last year, she wasn’t just looking for role pieces that complement her star forward. This time, she was looking to reel in the big catfish. The ones that break records, not just supply a fry. And, boy did her catch tip the scales this offseason.

LSU walked away from the portal with commitments from Louisville’s top guard Hailey Van Lith — who 247Sports’ expert contributor Brandon Clay had pegged as the No. 2 player in the women basketball transfer portal. The Tigers didn’t stop there. They also hauled in Clay’s No. 1 player in the portal, DePaul forward Aneesah Morrow.

This gives LSU a potential starting line up that contains Van Lith, Big 4, Morrow and the Bayou Barbie. For fans who don’t get how pivotal this is, it’s basically the equivalent of a Cash Money Hot Boys track. No matter where you turn, there’s either an experienced spitter waiting in the wings or a young, hungry rapper on the attack. The beat (or opposing defense in this case) has no chance to relax.

The Bayou’s budding superteam is great for college sports in general. Not only does it bring light to women’s sports, but each member of this quartet brings a unique approach to the game that any fan can get behind.

Van Lith is a Kobe disciple. She trained with the Mamba in high school and it shows with her explosive offensive game and aggressive scoring. She embraces all the things fans loved about Bean, but this also comes with an attitude that can rub some of the “basketball purists” the wrong way.

Now, if you’re into a do-it-all, “blue collar” star, then look no further than All-American Aneesah Morrow. The DePaul standout averaged 25.7 points and 12.2 rebounds per game last season with an outstanding usage rate. She’s able to initiate the offense while also doing the dirty work.

As for Big 4 (Flau’jae “Big 4” Johnson, if you forgot): her development and production will be a bit of a question mark given that she’ll have to defer the ball to more experienced players. But what isn’t unknown is her ability to find a spark. She’s shown countless times during LSU’s title run that she’s capable of getting hot in a hurry. This will put stress on opposing defenses as they try to limit Van Lith, Morrow and Reese just to get torched by Johnson. It will also continue to make her a fan-favorite as her dagger shots will likely come in high demand.

Angel Reese speaks for herself. Like Morrow, she’s willing to do whatever it takes to win but has the boisterous personality that will intrigue fans who are into the style points (I’m part of this demographic, myself). Similar to Van Lith, Reese doesn’t back down from a chance to challenge the moment, so it’s hard to say that her on-court personality isn’t warranted.

Outside of their on-court production, the fact that nothing seemed forced or constructed will make LSU’s pending superteam a crossover hit. They aren’t painting disses to their opponents on their fingernails or turning their name into condiments. They’re genuinely themselves at all times and refuse to step outside of their personalities. It just so happens that their natural personas seem to balance each other and that realness resonates with fans.

As tenacious as Van Lith comes off, it still doesn’t seem like a “tough guy (or girl)” act. As for Reese, she didn’t just put on this personality once she started winning at LSU. That’s just the first time you guys started paying attention to her. But if you cared to do research, you can find videos of her at Saint Frances Academy in Baltimore antagonizing and dominating her opponents the same way she did during the title game.

Although Morrow’s hard work, no-nonsense approach to the game balances the scale that’s leaning Reese and Van Lith’s way, it isn’t fake humility. She built herself into one of the best players in the game at DePaul without the glitz and glamor of a major program. DePaul head coach Doug Bruno details how Morrow sets goals for herself before every game only to shatter them during the contest.

“Aneesah talks about goals,” Bruno said. “She’s got individual goals for every game and individual goals for the season. She’s got individual goals for when she graduates from DePaul. But to reach those goals, she has to keep getting better.”

It’s hard to hate on someone who leaves no stone unturned when perfecting their craft, even though they’re already near the top. This only further proves to spectators that she deserves the NIL boost and to finally take her spot on the big stage.

For Johnson, she’s not an athlete with an affinity for rapping who releases cringe-worthy freestyles just because they have access to a professional studio. No. She’s a real recording artist who has a distribution deal with Jay-Z’s Roc Nation record label. Johnson dedicates time to her craft in the booth and on the court with aspirations of starting her own record label in the future. As a result, it’s easy to accept her raps as part of her personality. Fans can get behind her “Big 4” persona because they know it’s naturally her and not something she’s doing as a gimmick.

This collective of real stars will do wonders for college sports, but it will definitely spell out trouble for the WNBA. Reese, the hottest name in the sport, has said on several occasions that she doesn’t even think about going pro. And why would she?

While the world has been belting out the opening line of NBA YoungBoy’s “Fresh Prince of Utah,” Reese really did bring a parade to the rapper’s hometown where she’s treated (and compensated) like a superstar, making over $1 million in NIL money. She’s going to grace Sports Illustrated’s “Swimsuit Edition”, flies in chartered jets to LSU away games with her teammates, frequently goes on elaborate shopping sprees that she documents on social media and just bought herself a new Mercedes. What more could a 21-year-old want?

In comparison, A’ja Wilson (two-time WNBA MVP, a WNBA Defensive Player of the Year and a WNBA champion) is set to make $202,115 in the 2023-24 season. Candace Parker, a sure-fire, first ballot Hall of Fame player, told the media that her decision to team up with Wilson on the Aces was partly fueled by the team’s new facilities. Parker explained that at no point in her illustrious career did she have a locker to call her own until Las Vegas built its new arena.

That puts Reese in the rare space where her personal brand would be taking a step back if she chooses to go pro. The same can be said for Van Lith, who is reportedly making over $500,000 in NIL and Johnson, who is set to pocket a little under $1 million herself this year. The WNBA will need to scramble to find ways to bridge the pay gap between its salaries and NIL if it wants to compete for these real college superstars and the future players who will undoubtedly follow their financial footprints.

Fortunately for the WNBA (and college sports fans), Reese and Van Lith don’t have to cross that bridge for at least another year. Because right now, Mulkey and Co. are solely focused on actualizing the potential of this superteam by bringing home another banner to the Bayou.

LSU’s Angel Reese Dominating NIL Space, Agrees to Deal With SI Swimsuit

Reese has become one of the most marketable athletes, signs another noteworthy deal.

“Angel entered into a standard agreement with SI Swimsuit to appear in print and digital editorial media for the publication and to attend the launch event,” Sports Illustrated tells LSU Country.

The edition of the magazine will be released on May 12th with both Reese and Dunne being the first college athletes to ever be featured.

“We’ve done so much within a year,” Reese told SI. “We weren’t even supposed to be in the Final Four. We had nine new players, and it was coach [Kim Mulkey]’s second year in the SEC, so we didn’t know what to expect. We just went out there and had fun all the time and put in a lot of work all season.”

LSU has dominated the NIL space over the last year. From Reese to Dunne to other student athletes adding monstrous deals, it’s clear the university is ahead of the curve in this new era of college athletics.

After Reese made the move from Maryland to LSU, her status continued to skyrocket. With sheer dominance on the court, averaging a cool 23 points and 15 rebounds a game, her status off the floor became much more marketable.

The superstar forward led the Tigers to their first national title in program history, and after the championship game, it’s been nonstop for Reese. She’s been featured on Good Morning America, signed a deal with Mercedes Benz, Coach and much more as her NIL valuation reaches the $1.4 million mark via On3’s system.

Reese has the chance to keep the momentum rolling as she goes through the offseason before the 2023-24 season. Despite being eligible for the 2024 WNBA Draft, Reese has stated she’s “in no rush” to leave college. Time will tell, but for now, Reese is living in the moment as she transforms women’s basketball.

Monetizing Your Personal Brand: CAECAY Empowering Student Athletes, Entertainers, Celebrities, and Influencers with NIL Expertise

Julia Foxx

Julia Foxx
Julia Foxx

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. Thanks to the NCAA’s recent policy change allowing college student athletes to profit from their NIL, a world of opportunities has opened up. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

Client Campaign: “Unlock Your Potential with CAECAY’s NIL Monetization Program”

Campaign Objective:

To raise awareness among student athletes, entertainers, celebrities, and influencers about the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), partnership with Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth and its NIL Monetization Program. The campaign aims to showcase the opportunities available through monetizing Name, Image, and Likeness (NIL) and encourage individuals to leverage their personal brand for financial success.

Monetizing Your Personal Brand: CAECAY Empowering Student Athletes, Entertainers, Celebrities, and Influencers with NIL Expertise

“Embrace Your Power. Monetize Your Influence.  Join CAECAY’s NIL Revolution!”

Target Audience:

  • Student Athletes, Entertainers, Celebrities, and Influencers seeking to monetize their NIL and earn income from their personal brand.
  • Athletes, Entertainers, Celebrities, and Influencers looking to expand their revenue streams and maximize their reach.
  • Coaches, mentors, and industry professionals who support and guide athletes, entertainers, celebrities, and influencers.

Campaign Elements:

Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads:

  • Create visually captivating and inspiring commercial ads that highlight the success stories of athletes, entertainers, and influencers who have benefited from CAECAY’s NIL Monetization Program. Showcase the various avenues of income generation, such as autograph signings, coaching lessons/clinics, social media endorsements, and appearances at restaurants or events.

Digital Advertisements:

  • Develop engaging digital ads for social media platforms, websites, and mobile apps. These ads will:
    • Feature compelling visuals and persuasive messaging to capture attention and generate interest.
    • Highlight the financial opportunities available through NIL monetization and CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s expertise in the field.
    • Direct viewers to the CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth website or dedicated landing page for more information and enrollment.

Influencer Collaborations:

    • Partner with influential athletes, entertainers, celebrities, and social media influencers who have successfully monetized their NIL. They will serve as brand ambassadors and share their experiences, insights, and endorsement of CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s NIL Monetization Program through:
    • Sponsored social media posts and stories.
    • Live streams or recorded videos discussing the benefits of NIL monetization and CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s support.
    • Collaborative content, such as Q&A sessions or exclusive interviews, showcasing their journey and financial success.

Educational Webinars and Workshops:

  • Organize informative webinars and workshops led by industry experts and professionals from CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth. These sessions will cover topics like:
  • Understanding the legal aspects and guidelines of NIL monetization.
  • Building and managing a personal brand for maximum impact.
  • Social media strategies to enhance engagement and attract sponsorships.
  • Financial planning and wealth management for long-term success.
  • Contract negotiations and endorsement opportunities.

Angel Reese
Angel Reese

PR and Media Outreach:

  • Engage with media outlets, sports networks, and entertainment platforms to share the success stories of individuals who have thrived through CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s NIL Monetization Program. Provide press releases, interviews, and media kits highlighting the transformative experiences and financial gains achieved by program participants.

Campus Activations and Events:

  • Organize interactive events and activations on college campuses, sports venues, and entertainment hubs. These activities may include:
    • Panel discussions featuring industry experts, successful athletes, entertainers, and influencers sharing their NIL monetization journey.
    • Autograph signings, meet-and-greets, or mini-clinics conducted by prominent athletes or entertainers.
    • Competitions or challenges encouraging students to showcase their talent and entrepreneurial spirit.
    • Sponsorship of sporting events or concerts, leveraging CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s presence to connect with the target audience.

Measurement and Evaluation:

  • Track website traffic, click-through rates, and conversions from digital advertisements.
  • Monitor social media analytics to assess reach, engagement, and audience sentiment.
  • Measure the number of enrollments and inquiries received through the campaign period.
  • Conduct surveys and feedback sessions to gauge awareness, perception, and satisfaction among the target audience.
  • Monitor media coverage, including press mentions, interviews, and features, to evaluate campaign reach and impact.

CAECAY recognizes that student athletes and entertainers possess unique talents and personal brands that can be harnessed for financial gain. Through their comprehensive program, they equip individuals with the knowledge, tools, and support necessary to leverage their NIL effectively. Whether it’s signing autographs, coaching lessons and clinics, social media endorsements, or appearances at restaurants and events, CAECAY, Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth’s program provides the guidance needed to maximize earning potential. Their expertise and proven track record make them an invaluable resource for those seeking to monetize their personal brand.

Empowering Through Education:

One of CAECAY’s core principles is education. They understand the importance of equipping student athletes and entertainers with the skills and knowledge required to navigate the complexities of NIL monetization. Through their partnership with industry experts and professionals, CAECAY offers educational webinars and workshops that cover a wide range of topics. From legal aspects and guidelines surrounding NIL monetization to building and managing a personal brand, participants gain valuable insights and practical strategies for success. CAECAY’s dedication to empowering individuals through education sets them apart as a leader in the field.

A Network of Support:

CAECAY’s network of influential organizations and personalities provides participants with unparalleled opportunities for growth and collaboration. The Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth bring their expertise, connections, and resources to the table, ensuring participants receive the support they need to thrive. With their guidance, individuals can navigate the intricacies of contract negotiations, endorsement deals, and wealth management, fostering long-term success in their careers.

Creating Alternatives for Youths:

Beyond the individual benefits, CAECAY’s mission extends to creating alternatives for youths. By empowering student athletes and entertainers to monetize their NIL, CAECAY generates opportunities that not only shape their own futures but also provide inspiration and pathways for aspiring young talents. Through mentorship programs, community engagements, and outreach initiatives, CAECAY strives to make a positive impact on the lives of young individuals, creating a ripple effect that reaches far beyond the realm of sports and entertainment.

As the landscape of collegiate sports and entertainment continues to evolve, CAECAY stands at the forefront, offering a comprehensive program that unlocks the financial potential of student athletes and entertainers through NIL monetization.

Through an integrated advertising campaign encompassing television commercials, digital advertisements, influencer collaborations, educational webinars, PR outreach, and campus activations, CAECAY aims to empower student athletes, entertainers, celebrities, and influencers to monetize their NIL. By showcasing success stories, providing educational resources, and fostering strategic partnerships, the campaign will drive awareness and engagement, positioning CAECAY as a trusted partner in unlocking financial opportunities through NIL monetization.

With their 50 years of experience, partnerships with influential organizations and personalities, and dedication to education and empowerment, CAECAY is paving the way for a new era of financial opportunities. By joining forces with the Aaron & Margaret Wallace Foundation, AMWF, Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, CAECAY creates a formidable alliance that is set to revolutionize the world of NIL. Together, they provide the guidance, resources, and support needed for individuals to maximize their personal brand and create a prosperous future.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”: