Hammer “Rap-The-Vote Concert Series” Secured Re-Election of Russian President Boris Yeltsin

As long as there are reformers in the Russian Federation and the other states leading the journey toward democracy’s horizon, our strategy must be to support them. And our place must be at their side.”

-President Bill Clinton- 

Russian President Boris Yeltsin at White House with President Bill Clinton

This 1995 revisited article was written strictly from a WORLD  HISTORIC perspective about how our “WORLD ALTERING” Urban-American, western style, political campaign strategy utilizing M. C. Hammer in a “Rap-The-Vote Concert Series” secured the 18-45 voter turnout and the re-election of Russian President Boris Yeltsin in 1995. Abdul-Jalil al-Hakim devised a strategic plan, executive produced, produced, filmed and broadcast on Russian National TV a series of concerts in St. Petersburg, Moscow, and the WORLD. This campaign tactic was their most effective strategy, greatest strength- uniquely different and vastly superior to anything Russia had ever witnessed. This comprehensive, targeted attack with our expertise well grounded in modern focused campaigning strategy, advertising, marketing, and promotions was trumpeted for saving Russian democracy with Yeltsin’s re-election ensuring continuity in the Democratic evolution of Russia and securing world peace. The television programming was so successful that it has regularly run on air since 1995!

THIS BLACK HISTORY IS WORLD HISTORY!

THIS BLACK POLITICS IS WORLD POLITICS!

This strategy was heralded world wide by political pundits as “incredibly brilliant”, “ a global coup”, “a miraculous event in history”, a “triumph for democratic reform” and “universally invaluable” in it’s effect of being “a savior”, as Yeltsin was the only alternative to guaranteeing the West’s and the World’s political, economic, and military security to carry out their reform agenda.

BUT, with a Western audience in mind, but I must add an important clarification that I do not aim to justify the authoritarian tendency or the confrontational policies undertaken by Russia, EVER. However, a sober conversation about missed opportunities, of what went wrong, requires a scrutinizing evaluation not only of Russian, but also of the rest of the World, including China, North Korea, South America, Israel and the United States.

Since the collapse of the Soviet Union, Russia has been traversing its own, often difficult path toward independent development. The trajectory of the country’s development was mostly determined by internal factors, particularly concerning the balance of power among various sections of the Russian elite.

For Russia, the early 1990s were one of those critical junctures when many paths were open. The politically active section of society defeated a decrepit totalitarian regime, hoping to restore Russia’s full participation in the community of developed states in the global north. In those days, the most pressing question in Russian society appeared to concern identity: Who are we? In searching for an answer, many members of the reformist elite waited for the West to extend a hand in friendship, to offer assistance as equals.

Accordingly, many among the Russian elite and society at large answered that question by attempting to reclassify their country as a member of the “first world.” It was the world Andrei Sakharov dreamed that Russia could join, as yesterday’s foe and tomorrow’s friend. That move, they hoped, could lead to Russia’s deeper integration into the West’s political, economic, and security structures, such as the EU, NATO, WHO, Schengen Zone, and the World.

Such a move, had it been successful, would not have prevented a nationalist backlash in subsequent years but might at least have limited it: elites integrated into Western systems would have valued the advantages of their position. And if, regardless of those achievements, Russia’s leaders had still opted for isolationism, then the world would be discussing “Russia’s Brexit” and its departure from the EU. It would not be discussing the invasion of Ukraine, the annexation of Crimea, wars in Georgia and Chechnya, and the evisceration of constitutional freedoms in Russia.

“Our Home Is Russia” (NDR) was a Russian liberal political party founded in 1995, existed to 2006, by former Gazprom chairman, then Russian Prime Minister Viktor Chernomyrdin. It was a liberal, centrist political movement, founded for the purpose of rallying more technocratic-reformist (right-wing) government supporters. At the time of its founding, Chernomyrdin had the backing of Russian president Boris Yeltsin along with numerous large financial institutions such as Association of Russian Banks, and major companies such as Gazprom, of which he was formerly the chairman. 

Viktor Chernomyrdin, served as Russia’s prime minister under then President Boris Yeltsin from 1992 to 1998, a turbulent period of economic hardship and political turmoil as a bankrupted Russia struggled to recreate itself as a democracy after the Soviet collapse, developing as a market economy while throwing off communism and engineered the creation of Gazprom, now the world’s biggest gas company.

Previously Yeltsin tacitly supported Russia’s Choice as the preferred party to win the December 1993 elections for the Duma and carry out the reform agenda that the late Supreme Soviet had stalled. However, the failure of Russia’s Choice and other reform-oriented parties in that election forced Yeltsin to change his strategy, once again relying on Chernomyrdin, his emerging “Party of Power,” the industrial-military complex, the armed forces, and the KGB–to the detriment of the legislature and Russian democracy.

The leaders of the Democratic Russia Movement, the coalition that pressed Mikhail Gorbachev to annul the communist monopoly on power in February 1990, that launched Yeltsin into the Russian presidency in June 1991, and that then gave birth to the Russia’s Choice party.

The movement attracted the sympathies and interests of many prominent members of the ruling elite of Russia, and NDR was thus nicknamed “the party of power”. It was also known as the party of the Oligarchs, the position previously identified with another political party, Democratic Choice of Russia. Two other parties were interested in cooperating with NDR after its foundation: parts of the Agrarian Party of Russia and Democratic Choice of Russia. Together their platform would promote “freedom, property, and legality”, and would favor such policies as reducing the state’s role in the economy, support for small businesses, privatization of agriculture, military cutbacks and sought “a normal life in Russia” and peace in Chechnya after the First Chechen War. However, after Chernomyrdin’s candidacy for a second term as Prime Minister was in 1998 rejected by the Duma, Our Home – Russia declined the other parties’ bid for cooperation.

Boris Yeltsin wanted to establish a two-party system in 1995 after the American model and advocated the establishment of a center-right and a left- centrist electoral blocs. Yeltsin’s aim was on the one hand to clip the extreme parties on the political fringe, even at the head of the Communist Party Gennady Zyuganov KPRF away from the power. On the other hand, Yeltsin wanted to create functional, loyal and non-ideological parties to consolidate its power and stability of the country.

The main parties competing in the 1996 Russian Duma elections learned a lesson from 1993 and made wider use of popular artistic and sports figures ¡in advertisements, for endorsements, and as candidates for office. Chernomyrdin’s party even used the American rapper M. C. Hammer. These popular figures help establish a party’s image. To this day, most of Russia’s parties center around personalities and not platforms, and they have yet to consolidate loyal, definable constituencies.

The 1999 Duma elections also followed this trend. The greatest vote-getter was Yedinstvo, a party formed only weeks prior to the elections, which had no political or economic platforms and whose only overt identity was support for Vladimir Putin, the popular prime minister. Therefore, the image that Russian parties convey on television can prove more crucial than in established democracies. This means that whoever has the slickest ad, appeals to emotions (such as Yedinstvo did with the war in Chechnya), and boasts the most charismatic personality often wins the vote. 

Some analysts explain Vladimir Zhirinovsky’s surprise success in the 1993 election by his adept use of symbolism and sleek soundbites, as others have partly attributed Yeltsin’s victory in the June 1991 Russian presidential elections to wide use of popular symbolism, as advised by the Krieble Institute of Washington.

The “Rap-The-Vote Concert Series” was particularly strange given Prime Minister Viktor Chernomyrdin cherished his stodgy, button-down reputation. He was not young, he is not funky, and he most definitely does not “rock the house.” And that is why it was a bit surprising that Chernomyrdin’s campaign hired the American rapper M. C. Hammer to enliven the image of “Our Home Is Russia”, the centrist political party. 

M. C. Hammer in Russian “Rap-The-Vote Concert Series”

Against a glowing red, white and blue “Our Home Is Russia” backdrop at the Rossiya concert hall, Hammer bellowed, “We feel like bustin’ loose!”. 

The campaign for Russia’s parliamentary elections, which were held on Dec. 17, 1995, has begun, with about 5,000 candidates struggling for the attention of voters. And although almost all of them are wrapping themselves in patriotism, nationalism and fierce anti-Western slogans, their campaigns have gone completely Hollywood. 

In television advertising, sex, money and fear-mongering are far more prominent this year than issues and platforms. Although Russia has experimented with American-style campaign tactics before, this campaign is beginning to look like a Soviet propagandist’s worst caricature of the American democratic process. 

Some politicians, like the extreme nationalist Vladimir V. Zhirinovsky, are selling themselves with the kind of erotic imagery usually reserved for car advertisements and music videos. Others, including the popular nationalist general, Aleksandr Lebed, are using slick, scary spots about crime and corruption. And almost every party is using celebrities. Pop stars and actors are not just endorsing candidates, they are running for office on almost every party list. 

Even the Communists are not immune to showbiz. Nikolai Gubenko, a popular actor and theater director, is a top party candidate.

“Except for the Communist Party, there is such weak party identity in Russia that candidates have to sell personalities, not political platforms,” said Michael McFaul, an expert on Russian politics at Stanford University. “It becomes Hollywood glitzy – what personality can make us famous?” 

Our Home Is Russia is known as the “party of power” because it is made up of government officials, is backed by the major Russian banks and has political clout and money, but it has fared poorly in most public opinion polls. 

The party has recruited Nikita Mikhalkov, the Oscar-winning actor in “Burnt by the Sun” and the movie’s director, as well as Ludmila Zykina, a famous anthem singer who was the Soviet Kate Smith. 

Its managers are chasing the vote of the disaffected youth in a way that would make Gary Hart blush. 

“We have to use different, unusual means to wake the voters up,” said Yuri Shuvalov, 30, a campaign strategist.

The state-owned television and radio stations, including ORT, Russia’s largest network, which was formerly state-owned and is now partly owned by a consortium of banks sympathetic to the government, will each give free airtime to all parties – a maximum of one hour a month. They also will sell additional, paid, airtime to campaigns, but ORT has determined that candidates and parties can only buy three minutes of additional airtime. Candidates and their parties are free to buy airtime on Russia’s private networks, but only ORT is broadcast nationwide. 

If many of the candidate’s paid advertisements look like flashy MTV videos, the taped appeals on free airtime that began appearing on Tuesday looked more like late-night public-access television. Politicians like Yegor T. Gaidar of the democratic Russia’s Choice party, and Ivan Rybkin, the speaker of Parliament, running with his own centrist party, fumbled with their notes, fidgeted in their pockets and looked in the wrong cameras. 

Though all the major parties are producing slick television advertisements that concentrate on image more than substance, Zhirinovsky still leads the pack. His first television advertisement, broadcast on the Moscow channel, features a sexy cabaret singer, purring a love song to him (“The world would be so boring without you/you are my idol’”) as she teasingly unzips her blouse. Behind her, a giant screen flickers with clips of Zhirinovsky in action, including the time he flung a glass of orange juice in the face of his opponent during a televised debate. 

Russian President Vladimir Putin and former Russian Prime Minister Viktor Chernomyrdin

Vladimir Putin was then Deputy mayor of St. Petersburg, who became president of Russia, organized in 1995, the St. Petersburg branch of the Party Our House Russia, was it’s Chairman, and led the campaign issue of the party in the elections to the Duma.

Not necessarily for OHR, of course, but the bloc’s name was prominent on the publicity posters and its deputy chairman in St. Petersburg Alexander Prokhorenko agreed that the existence of OHR was likely to penetrate the minds of MC Hammer fans along with his music.

The concert was aimed to encourage the city’s apolitical young people to vote. “I don’t believe that thinking people could go to a concert and then immediately vote for OHR,” he said. “But at least they will start to wonder who we are.”

Free concert tickets were distributed to the city’s schools, higher education institutes, military academies and youth clubs. “This should be an election for the generation aged between 20 and 40,” Mr. Prokhorenko said. “It must determine its own fate or else the development of Russia on general world lines could slow down.”

He feared that if young people stayed at home on election day and did not support democratic forces then there could be a repeat of the 1993 picture where three-quarters of the electorate did not vote “and only afterwards complain about decisions that are taken. It is obvious that Duma deputies do not represent the majority of people.”

“We are not a political party, we are a social movement,” said Mr Prokhorenko. “We do not have the organizational structures of a political party and there is no official membership system, you just announce that you are a member of our movement,” he continued.

St. Petersburg Mayor Anatoly Sobchak declared his support for OHR, and his wife Ludmilla Narusova was a candidate on the bloc’s federal list.

Mr. Prokhorenko himself is a deputy in the City Assembly. Nevertheless he denied that OHR deserved the oft-quoted label “party of power.” “That is a stereotype which is not correct,” he said. “The essence of any party is the aims it sets itself, and only after that the people who participate in it. “Our purpose is to get the largest possible number of professionally prepared, experienced politicians elected to the Duma.”

In that case, it would have seemed logical for OHR to unite with other democratic parties in opposition to communists and ultra-nationalists.

Mr. Prokhorenko said he did not think so, as Russia had been a totalitarian country for so long that it was time for some freedom of choice.

“The fact that we have democrats of the Rybkin, Yavlinsky, Gaidar and Chernomyrdin types is an expression of Russian minds,” he said. “Maybe it’s not very useful for the country, but it’s objective.”

Former Russian Prime Minister Viktor Chernomyrdin was laid to rest after an emotional eulogy by Vladimir Putin.

Former Russian Prime Minister Viktor Chernomyrdin was laid to rest after an emotional eulogy by Vladimir Putin. The usually tough and sharp-tongued Putin, the current prime minister, spoke at his funeral service and at one point he paused and appeared to be struggling to hold back tears. His voice trembled as he said: “We will miss Viktor. We will hold his memory in our hearts and in our work.”

THE REST, – AS THEY SAY-,

IS BLACK HISTORY, WORLD HISTORY!

as BLACK POLITICS IS WORLD POLITICS!

Abdul-Jalil

THE MEDIA AND POLITICAL RESPONSE TO THE “RAP THE VOTE CONCERT SERIES”

November 1995- M. C. Hammer in Russia, The Re-election of Russian President Boris Yeltsin by “Our Home Is Russia”, Russian Prime Minister Viktor Chernomyrdin’s Political Party

Prime Minister Chernomyrdin’s party was struggling to distance their leader from the unpopularity of the Government he headed, resolved to using western style campaign strategy. “Our Home” promised economic stability and continuation of the Democratic course of Yeltsin’s government.

http://www.box.net/shared/nic0pg7gip

In November 1995 Abdul-Jalil al-Hakim executive produced, produced, filmed and broadcast on Russian National TV a series of concerts in St. Petersburg and Moscow by MC Hammer in an urban style, “Rap-The-Vote” to secure the 18-45 voter turnout and re-election of President Boris Yeltsin. Polling after the concerts was overwhelmingly positive..

“Hammer is our father and rap is a very serious subject for me and if Chernomyrdin can give us Hammer then we will give him our vote.” said Oleg, an 18-year old Russian rap fan in attendance.

Being Prime Minister gave Chernomyrdin a huge advantage in access to Russian voters, with slick campaign posters, he told AP “we are using American pop music performances to drum up support among Russian youth for his political campaign”; the video scenes showed M.C. Hammer performing. Chernomyrdin’s travels around Russia in his capacity as Prime Minister, but looked more like the political campaign trail of an American President.

http://www.box.net/shared/3k303m06e0

This strategy was trumpeted as “world altering” for saving Russian democracy with Yeltsin’s re-election ensuring continuity in the evolution of Russia and securing world peace.

This strategy was heralded world wide by political pundits as “incredibly brilliant”, a “triumph for democratic reform” and “universally invaluable” in it’s effect of having “saved” Russian democracy, as Yeltsin was the only alternative in ensuring continuity in the evolution of Russia and securing world peace.

This coup, a miraculous event in history, was depicted and canonized in a 2004 film 

“Spinning Boris” starring Jeff Goldblum, Anthony LaPaglia and Liev Schreiber.

“Spinning Boris” The Best President of Russia America Ever Had   ..L. A. Times Review

Jeff Goldblum, Anthony LaPaglia and Liev Schreiber star as a trio of elite American political campaign operatives who were hired in secret to manage Russian President Boris Yeltsin’s election campaign in 1996. He’s polling at 6 percent with the election a few months away. First, they must get someone’s attention; they succeed finally with Yeltsin’s daughter, then it’s polling, focus groups, messages and spin. Even as Yeltsin’s numbers go up, they are unsure who hired them and if Yeltsin’s allies have a different plan in mind than victory. When the going gets toughest, they put a spin on their stake: democracy and capitalism must win. They orchestrate the most spectacular political comeback of the twentieth century – as they “sold” Boris Yeltsin to the Russian public gaining Yeltsin’s successful re-election. http://www.box.net/shared/sc1l8qycmt

The Re-election of Russian President Boris Yeltsin at Excerpts of “Clinton Secrets” in a book by JOHN DIAMOND

The campaign tactic was their most effective strategy, greatest strength- uniquely different and vastly superior to anything Russia had ever witnessed. This strategic plan with our expertise well grounded in modern American campaigning got Yeltsin re-elected. This was simply a matter of fact that he was the best the modern world could get compared to the alternative communist and he was fully supported by the U.S.

A State Department memorandum, marked “confidential,’’ summarized then President Bill Clinton’s meeting with Yeltsin at a summit in Egypt, where Clinton told Yeltsin he ”wanted to make sure that everything the United States did would have a positive impact and nothing should have a negative impact’’ on Yeltsin’s re-election. The memo added the U. S. wanted an upcoming summit with the Russian leader to be successful to “reinforce everything that Yeltsin had done.’’

Excerpts of “Clinton Secrets” in a book by JOHN DIAMOND, Associated Press Writer

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